- Apple SVP On Why They Dropped The “Plus” From Apple TV & Hints At Subscriber Numbers Deadline
- AppleTV+ drops plus sign, becomes Apple TV in rebrand USA Today
- Apple TV Subtracts the + in a Quiet Rebrand The New York Times
- Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’ Variety
- Apple’s TV Rebrand Marks the End of the “Plus” Era The Hollywood Reporter
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