- Eddy Cue explains why Apple TV dropped the Plus, and how it’s not confusing 9to5Mac
- Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’ Variety
- Apple TV Subtracts the + in a Quiet Rebrand The New York Times
- Apple’s streaming service gets harder to tell apart from its streaming app, box Ars Technica
- Apple TV+ Rebrands To Apple TV, Dropping Plus Sign Deadline
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