- Microsoft Issues Statement On Why ‘This Is An Xbox’ Campaign Has Been Retired Pure Xbox
- Why did Microsoft end ‘This is an Xbox’ marketing? Microsoft responds — “It didn’t feel like Xbox.” Windows Central
- New Microsoft Gaming CEO Wants to “Reset” Xbox’s Brand Image Thurrott.com
- Microsoft Gaming Chief Asha Sharma Killed ‘This Is An Xbox’ Campaign as It ‘Didn’t Feel Like Xbox’ IGN
- Asha Sharma is Personally Leading Xbox’s Rebrand, Says She Killed the “This Is an Xbox” Campaign Because “It Didn’t Feel Like Xbox” Wccftech
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